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Join us for part four in our exciting four-part retail series presented by STYLEMAX.

Retail expert Alyson Fischer will discuss core ideas and current trends every retailer needs to succeed in an evolving landscape. Be sure to attend all 4 sessions for the full impact!

Part 4: Data & The Digital Age
Have you embraced this brave new world? E-commerce and brick & mortar work together as complements, making an online presence more essential than ever. We’ll discuss social media, key analytics, and other innovative measures that can elevate your business.

Alyson Fischer is a Senior Consultant with McMillan Doolittle, the internationally-renowned retail consulting firm, where she advises top-tier clients across 4 continents. She joined the team in 2016, before which she held roles in Merchandising and Inventory Planning with Ralph Lauren and Follett. Alyson earned her B.A. in Political Science with a minor in Corporate Strategy from Vanderbilt University.


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Did you miss Part 1: Know Thy Customer? Alyson discussed getting to know your target market, and how to build strategies to gain and retain these customers. Download her full presentation below. 

Did you miss Part 2: Make Me An Offer? Alyson talked about your current offering being valuable to your customers, how to build and merchandise an assorment and why personalization is the word on everyone's lips. 

Did you miss Part 3: Service With Style? It’s all about the experience! Learn how to train your team to ensure unified excellency and consistency, then go above and beyond with in-store services that will engage and build relationships with your customers and community.

Earlier Event: October 21