Join us for part two in our exciting four-part retail series presented by STYLEMAX.
Retail expert Alyson Fischer will discuss core ideas and current trends every retailer needs to succeed in an evolving landscape. Be sure to attend all 4 sessions for the full impact!
Part 1: Make Me An Offer
Is your current offering valuable to your customers? How do you build and merchandise an assortment that resonates with them? By the end of this seminar, you’ll have answers and plans of action. Plus: why personalization is the word on everyone’s lips.
Alyson Fischer is a Senior Consultant with McMillan Doolittle, the internationally-renowned retail consulting firm, where she advises top-tier clients across 4 continents. She joined the team in 2016, before which she held roles in Merchandising and Inventory Planning with Ralph Lauren and Follett. Alyson earned her B.A. in Political Science with a minor in Corporate Strategy from Vanderbilt University.
Did you miss Part 1: Know Thy Customer? Alyson discussed getting to know your target market, and how to build strategies to gain and retain these customers. Download her full presentation above.
Session 3: July 30 @ 11a.m. - Service With Style
It’s all about the experience! Learn how to train your team to ensure unified excellency and consistency, then go above and beyond with in-store services that will engage and build relationships with your customers and community.
Session 4: October 22 @ 11a.m. - Data & The Digital Age
Have you embraced this brave new world? E-commerce and brick & mortar work together as complements, making an online presence more essential than ever. We’ll discuss social media, key analytics, and other innovative measures that can elevate your business.